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PatientPod
February 18th, 2026

Commit, Connect, Pivot: Meg Zander on Career Strategy and Market Access

In this episode of the Patient Pod, our CEO George Kramb is joined by Meg Zander, a market access and policy strategy expert, to unpack the mindset and moves that drive career momentum—commitment, relationship-first networking, and smart pivots that accelerate impact.
George Kramb, innovative healthcare leader and Co-Founder & CEO of PatientPartner, recognized for transforming patient engagement.
George Kramb
Co-founder & CEO
Meg Zander
Market Access Strategy Expert

About the Speakers

With extensive experience in patient advocacy and healthcare innovation, PatientPartner CEO George Kramb brings a practical, patient-first lens to conversations on access, engagement, and what it really takes to help people navigate treatment decisions with confidence.

With over two decades across sales, marketing, market access, and pricing strategy, Meg Zander is a market access and U.S. policy expert known for turning complex payer dynamics into clear, actionable insight. She’s worked across vaccines, infectious disease, immunology, rare disease, and hepatology—and brings equal parts humility, humor, and “thrive in chaos” energy (yes, she survived Marine Corps OCS).

Here's exactly what you'll learn:

In this episode of The Patient Pod, George Kramb sits down with Meg Zander—a market access and U.S. policy strategy expert with 20+ years across sales, marketing, pricing, and vaccines—to unpack the career moves and mindsets that create momentum in healthcare (and how to navigate complexity without getting lost in it).

The conversation dives into:
Why commitment (especially when it’s public) is often the difference between quitting and leveling up
The “real” networking secret: build relationships before you need the ask
What Meg learned from a bold pivot from pharma to vaccines—and why some risks are worth it
How to make market access, pricing, and policy feel simple enough to act on (without oversimplifying it)
"Patient Partner is a unicorn in the industry, setting a new standard with their clear dedication to the mission of positively impacting patients' lives through innovation and compassionate support."
trusted client sharing positive feedback on PatientPartner’s impact in patient engagement and healthcare support
Melissa B.
Sobi Pharmaceuticals
Patient Partner has been influential in helping patients understand the benefits of our product, providing them with personalized guidance and real-life experiences to support their decision-making.
trusted client testimonial on PatientPartner’s healthcare marketing and patient support solutions
Brad A.
Mainstay Medical
"We knew patient trust was shifting, but seeing just how dramatically patients now prefer peer-to-peer engagement over traditional methods is a game-changer for our upcoming strategies"
satisfied healthcare client sharing testimonial on PatientPartner’s patient engagement success
Sara W.
Marketing Director | Rare Disease

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