PatientPod
October 6th, 2025
From Diagnostics to Deep Impact: Joy Duemke on Leading With Empathy in Med Tech
In this episode of the Patient Pod, our CEO George Kramb is joined by Joy Duemke, a seasoned leader in blood therapies and med tech, known for her commitment to patient-centered innovation. Joy’s insights are a must-listen for anyone working at the intersection of healthcare, innovation, and impact.
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About the Speakers
With decades of combined experience in patient advocacy, digital innovation, and brand growth, PatientPartner CEO George Kramb brings real-world perspective to the trends transforming how we connect with patients today.
With over five years at Terumo Blood and Cell Technologies, Joy Duemke serves as Director of Marketing, leading strategic planning, product launches, and market development to expand access to critical healthcare solutions. She drives commercial strategies that boost product adoption, deepen market reach, and build advocacy among key stakeholders.
With over five years at Terumo Blood and Cell Technologies, Joy Duemke serves as Director of Marketing, leading strategic planning, product launches, and market development to expand access to critical healthcare solutions. She drives commercial strategies that boost product adoption, deepen market reach, and build advocacy among key stakeholders.
Here's exactly what you'll learn:
Joy unpacks her career journey from analyzing metrics to championing what truly matters: The human experience. With a focus on authenticity, collaboration, and leadership, she offers a refreshing take on how to build trust and engagement across healthcare stakeholders.In this action-packed session, we’ll go beyond the surface-level strategies and dive into the proven tactics that are driving real ROI in today’s patient engagement landscape.
Whether you're at a pharmaceutical company, med-tech brand, or a healthcare marketing agency, this webinar will give you the insight (and tools) to make a measurable impact. The conversation dives into:
Whether you're at a pharmaceutical company, med-tech brand, or a healthcare marketing agency, this webinar will give you the insight (and tools) to make a measurable impact. The conversation dives into:
Going beyond KPIs to improve the actual patient experience
The importance of empathy and active listening in medical device leadership
How to foster alignment between commercial, clinical, and patient-facing teams
What med tech can learn from the voice of the patient
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Melissa B.
Sobi Pharmaceuticals
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Brad A.
Mainstay Medical
Sara W.
Marketing Director | Rare Disease
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