PatientPod
September 18, 2026
The Patient is the CEO: Community, curiosity, and the future of healthcare
In this episode of the Patient Pod, our CEO George Kramb is joined by Anand Reddi, a global health leader turned biopharma executive at BeOne Medicines, whose career began on the front lines of the HIV epidemic in South Africa. Anand's insights are a must-listen for anyone who wants to make a bigger difference from inside a complex organization.
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About the Speakers
With decades of combined experience in patient advocacy, digital innovation, and brand growth, PatientPartner CEO George Kramb brings real-world perspective to the trends transforming how we connect with patients today.
A global health leader turned biopharma executive, Anand Reddi serves as Global Head of Direct-to-Customer Innovation and Digital Health at BeOne Medicines. His career began on a Fulbright Fellowship in Durban, South Africa, at the height of the HIV epidemic, and moved through Gilead Sciences into commercial leadership. All of it rests on one conviction: the patient is the CEO of their condition.
A global health leader turned biopharma executive, Anand Reddi serves as Global Head of Direct-to-Customer Innovation and Digital Health at BeOne Medicines. His career began on a Fulbright Fellowship in Durban, South Africa, at the height of the HIV epidemic, and moved through Gilead Sciences into commercial leadership. All of it rests on one conviction: the patient is the CEO of their condition.
Here's exactly what you'll learn:
Anand traces a career that started with a carefully written research proposal that fell apart within days of landing in Durban in 2004 — and the education that replaced it. From a missionary hospital where community health workers delivered outcomes matching, and sometimes beating, those in the United States, to a serendipitous board seat that opened the door to industry, he makes the case that community is the infrastructure and the patient runs the show.
Whether you work in medical affairs or commercialization, lead a startup, or simply want to make a bigger difference from inside a complex organization, this conversation is full of ideas you can put to work right away. The conversation dives into:
Whether you work in medical affairs or commercialization, lead a startup, or simply want to make a bigger difference from inside a complex organization, this conversation is full of ideas you can put to work right away. The conversation dives into:
Why the smartest solutions he saw in South Africa cost almost nothing
How community and shared support drive real behavior change in chronic disease
How to bring a change-maker mindset into a big company without hitting a wall of sign-offs
His hot take on how AI will move healthcare messaging from monologue to dialogue
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Melissa B.
Sobi Pharmaceuticals
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Brad A.
Mainstay Medical
Sara W.
Marketing Director | Rare Disease
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