Leaders & Legends Podcast
February 6th, 2026
Reimagining Patient Support with Diligent Pharma
George Kramb, CEO and Founder of PatientPartner, shares the deeply personal story behind our mission — a cancer diagnosis in his own family that revealed a critical gap in patient support.
What started as a simple question ("Can I talk to someone who's been through this?") became the foundation for a platform connecting patients facing difficult healthcare decisions with mentors who've walked the same path.
What started as a simple question ("Can I talk to someone who's been through this?") became the foundation for a platform connecting patients facing difficult healthcare decisions with mentors who've walked the same path.
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About the Speakers
With decades of combined experience in patient advocacy, digital innovation, and brand growth, PatientPartner CEO George Kramb brings real-world perspective to the trends transforming how we connect with patients today.
Patricia Leuchten is a pharma industry leader and entrepreneur with a focus on driving improvements in clinical trial execution, at scale, through innovative solutions. In 1999, she founded The Avoca Group, whose Avoca Quality Consortium paved the way for Diligent Pharma and the Diligent Qualification Platform.
Patricia Leuchten is a pharma industry leader and entrepreneur with a focus on driving improvements in clinical trial execution, at scale, through innovative solutions. In 1999, she founded The Avoca Group, whose Avoca Quality Consortium paved the way for Diligent Pharma and the Diligent Qualification Platform.
Here's exactly what you'll learn:
Patty & George explore how peer-to-peer patient support is transforming clinical trial recruitment and retention, moving beyond traditional engagement strategies to create authentic connections that build trust and improve outcomes.
Whether you're at a pharmaceutical company, CRO, or patient advocacy organization, this episode will give you the insight (and inspiration) to rethink patient engagement. The conversation dives into:
Whether you're at a pharmaceutical company, CRO, or patient advocacy organization, this episode will give you the insight (and inspiration) to rethink patient engagement. The conversation dives into:
George's vision for true patient centricity, where patients help build the protocols they participate in
Bridging the clinical and commercial divide in pharma
How connecting patients with mentors who've been through similar experiences builds trust and improves trial outcomes
The deeply personal story behind PatientPartner's mission
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Melissa B.
Sobi Pharmaceuticals
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Brad A.
Mainstay Medical
Sara W.
Marketing Director | Rare Disease
Ready to transform your approach to patient engagement?
See how peer-to-peer support can improve your clinical trial recruitment and retention.
Fill out your info below to connect with our team and explore what's possible for your organization.
Fill out your info below to connect with our team and explore what's possible for your organization.
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