Patient Engagement Score
Elevate Your Digital Strategy in Healthcare Marketing
In today’s fast-evolving healthcare landscape, connecting with patients online is no longer optional—it’s essential. Pharma and med-tech marketers are increasingly tasked with building robust digital touchpoints to drive better adherence and engagement. But how do you know if your current approach is working? That’s where a strategic assessment of your online presence comes in, offering clarity on what’s effective and what needs attention.
Why Digital Presence Matters
A strong online strategy can transform patient outcomes by making resources like portals, virtual support, and health information more accessible. Yet, many teams struggle to measure their impact or identify gaps in their approach. Without a clear benchmark, it’s tough to prioritize investments or justify budgets for digital tools. That’s why having a way to evaluate your efforts against industry standards is so powerful—it cuts through the guesswork.
Take the Next Step
For commercial and patient support teams, understanding your digital strengths and weaknesses is the first step to improving acquisition and retention rates. A focused evaluation can reveal actionable opportunities, whether it’s refining SEO for health content or enhancing email automation. Ready to see where you stand? Dive into a tailored assessment and start building a more connected patient experience today.
FAQs
How does the Patient Engagement Scorecard help my team?
Great question! This tool provides a quick, clear picture of how your digital efforts—like website content, online communities, or email campaigns—measure up against industry standards. You’ll get a score out of 100, plus a breakdown of strengths and weaknesses. More importantly, it offers specific recommendations, like optimizing onboarding content for a potential 20-30% lift in patient starts. It’s a handy way to justify investments in digital solutions and align your team on next steps.
Yes, it’s completely free to use! There’s no hidden cost or obligation. We ask for an email to send your personalized PDF report, which also lets us follow up with additional resources or solutions that might help. But you’re not locked into anything—use the insights however you’d like. Our goal is to position ourselves as a trusted partner for pharma and med-tech teams looking to level up their digital game.
How accurate are the industry benchmarks in the Scorecard?
We’ve built these benchmarks using aggregated data from across the pharma and med-tech sectors, focusing on digital engagement trends and performance metrics. While no benchmark can perfectly capture every company’s unique context, ours are designed to reflect realistic averages for online presence, patient acquisition, and adherence strategies. Think of them as a reliable starting point to gauge whether your digital initiatives are ahead of the curve or need a boost. If you’ve got specific questions about the data, feel free to reach out!
